Kikkoman’s Less Salt Soy Sauce tastes great – official!

Kikkoman’s new Less Salt Soy Sauce has been awarded the highest honour of 3 gold stars in the food “Oscars”. Of more than 4,800 products entered in the prestigious Great Taste Awards 2008, only 72 won a coveted 3 stars.

The Guild of Fine Foods accolade marks Kikkoman’s soy sauce out as having been independently judged the best of its kind. The accolade will now allow Kikkoman to flag up the award with special Great Taste stickers on its 150ml and 250ml green capped bottles of Less Salt.

The new formulation is made using a special fermentation process which retains the unique flavour and aroma of Kikkoman’s original soy sauce but contains 43% less salt.

Ben Briody, UK Sales & Marketing Manager, said: “We are delighted that judges have recognised the skill and care that goes into producing this naturally brewed soy sauce which allows consumers to choose a lower salt product without compromising taste. Like our original famed soy sauce, there are no artificial colourings or flavourings of any kind - all the flavour comes from the lengthy brewing process

Kikkoman Less Salt Soy Sauce has been available in Japan and the US for several years where it has helped grow the total soy sauce market. Says Briody: “This Great Taste accolade will help raise the profile of Less Salt in the UK and we very much expect the UK to follow this sales trend.”

The award is the second success to be highlighted to consumers on bottles of Kikkoman Soy Sauce this year. Red capped bottles of the original naturally brewed soy sauce currently sport “Delia Cheat Ingredient” stickers after Delia Smith singled out Kikkoman in her latest book and TV series.

The distinctive black and gold Great Taste winner labels will start appearing on shelf from September.